owned brands

Our brands.

From insurance and investing to everyday purchases and the news, our sites help people find their way through complex choices. The portfolio includes 17 Sherpa sites and 2 additional news titles.

01 — 19 consumer brands

02 — one company behind them

Zpella owns its conversion surfaces instead of renting them.

Our portfolio brings specialist guides, comparisons and news under one company. Zpella is built to keep the journey visible, from the first message to the advertiser, with credit following the publisher whose audience drove the conversion.