Two ways in. One platform.

01 — for advertisers & networks

Offers placed one person at a time.

• Matched, not blasted

  Zpella is built to put an offer in front of a person only when an individual plan chose it for them — an approach composed for one lead, never a list sprayed at a landing page. That is the premise the whole platform is built on.

• Clean conversions

  Deduplicated and traceable to a single click id. Bot and human traffic are classified, with the verdict recorded against every click, and anything that later changes is a new record line rather than a quiet edit. Your terms — CPA, rev-share, hybrid — enforced at the source of record.

• Priced by the offer

  Payout authority is the offer, never the caller. The amount comes from the offer's configuration — an inbound request can claim whatever it likes without changing what's paid.

• Checked before it ships

  The AI that writes toward your offer doesn't free-run. Every plan it produces is machine-linted and eval-gated before it's used, and every message traces back, click by click, to the offer it was sent for.

• Regulated means regulated

  Casino, finance and health are treated as what they are — regulated verticals. An offer in those categories is placed inside the rules of its market and the constraints its advertiser sets. That discipline comes with the twenty-five years.

• An afternoon to integrate

  The standard server-to-server postback you already run, shaped like the networks you're wired to.

02 — for audience owners

You bring the audience. That's the job.

• Done for you

  You bring the list or the traffic. Zpella is built to do the rest — plan, write and send, and track every click through to an immutable record. There's nothing to configure and no campaign to run, but hands-off never means blind: every message that goes out in your name lands on the platform's append-only record.

• Your list stays safe

  Built to carry one-click unsubscribe on every message, honour suppression, and send engaged-first — from sending accounts and domains you manage in your own login, or your own keys if you bring them. Underneath sit warm-up automation, reputation probes and a kill-switch ladder designed to halt sending before damage compounds. Nobody can promise you the inbox; what we promise is diligence, and to stop before your reputation does.

• Yours, and stays yours

  Your leads belong to your tenant and to nobody else. That isolation is enforced in the platform itself, not promised in a clause.

• Numbers you can check

  What you're owed is a matter of record: every click carries one id from the message to the advertiser's confirmation, every conversion lands per party on a signed record, and corrections are new lines, never quiet edits. The sum is something to re-add.

• No dead leads

  A lead that goes quiet doesn't get mailed harder. The platform is built to change the plan instead — a different angle, a different moment, a better-fitting offer — inside the same engaged-first discipline that keeps your list safe. And quiet is respected as an answer: anyone who opts out is out of every plan, permanently.

03 — what happens next

A conversation, not a signup.

Tell us who you are and what you've got — offers to place, or an audience to monetize. Roughly how big, and which verticals. The rest happens on a call.